Finding the Pack: How Start with Speaking Tripled Enquiries in 90 Days

1. The Challenge

Start with Speaking felt stuck in scattered ideas and unclear priorities. Despite having expertise and a following, they lacked a coherent brand narrative, a targeted audience focus and a concrete action plan leaving them overwhelmed about next steps and growth.

2. Our Approach

When we first sat down with the founder of Start with Speaking, it felt more like a friendly strategy chat than a stiff consultancy kick-off. We spent that initial hour diving into their goals, frustrations and the little “tells” that make their audience tick.

Next, we asked their followers a few pointed questions a quick pulse-check survey to see which parts of the message really resonated, and which were falling flat. That insight let us sketch out their Pack and focus on the people who truly moved the needle.

Armed with that clarity, we moved into narrative mode. We built a simple story framework think of it as your brand’s spine and three messaging pillars to make sure every email, post and page felt unmistakably on-brand. Alongside, we created a tone-of-voice “cheat sheet” so the whole team could write with one confident voice.

Then came the action plan: a lean 90-day sprint roadmap, complete with weekly mentoring check-ins. We mapped out revenue goals, key offers and marketing channels into bite-sized milestones, so progress never felt overwhelming.

Finally, we brought it all to life visually a fresh logo and purpose-driven website that speak directly to their Pack, plus a six-week content calendar and AI-optimised copy so they could start seeing traction from day one.

Through every step, our guiding question was simply: “What’s the next clear, actionable move?” And that’s exactly what you walk away with.

3. The Outcome

• Clarity & Confidence: The founder moved from uncertainty to a single, purpose-driven brand narrative.

• Focused Growth: Targeted messaging and a 90-day Sprint delivered a 3× increase in qualified inbound enquiries.

• Tangible Assets: A fresh visual identity and website that resonate with their Pack—and lay the groundwork for long-term scaling.

  
  

“Mother Wolf carefully unpacked the jumble of my ideas, helped me let go of what no longer served, then organised everything into a clear, intentional brand. Now I know exactly who I’m talking to and why they listen.”

— Founder, Start with Speaking