Positioning
Why “We Help Everyone” Isn’t a Strategy
Feb 14, 2025
The easiest way to weaken your brand?
Try to make it for everyone.
It might feel like playing it safe.
But what it really does is flatten the message until no one feels spoken to.
Positioning Is a Choice
Strong brands make decisions.
They say: this is who we’re for. This is how we help. This is why it matters.
It’s not about exclusivity. It’s about clarity.
When you try to help everyone, no one feels chosen.
When you choose, people pay attention.
The Right Ones Will Recognise Themselves
At Mother Wolf, we work with brands that are ready to choose.
Not just their audience, but their perspective. Their tone. Their role in the conversation.
Because that’s what positioning really is.
Not just where you sit but how you show up.
Your brand doesn’t have to appeal to everyone.
It just needs to mean something to someone.
